awesome stuff week
Google has a new experimental ad unit that lets people buy anything they see in a video, turning YouTube into a shopping network. Google asked us to introduce this unit to the world in a shareable and organic way.
We looked at YouTube and realized that tens of millions of people every single day are watching videos that feature products, front and center—unboxing videos, haul videos and review videos. So we created something called Awesome Stuff Week, week-long celebrations of products on YouTube, featuring dozens of famous YouTubers posting videos about their favorite stuff. It went something like this: