“Zoe for President” is a mock presidential campaign to elect a one-year-old girl in 2064. The campaign communicates the potential all kids have to grow up and change the world, if they’re properly nurtured and supported along the way. Every day, the Y provides these opportunities through programs such as academic enrichment, childcare, mentorship, college prep and safe spaces.
In a cynical and polarizing 2016 election year, “Zoe for President” launches with a hopeful, adorable announcement video that puts Zoe in the running…in 60 years. The spots direct people to her website, where they can learn more about how the Y helps all kids achieve their dreams.
Additionally, the campaign will release “agenda videos” over the course of the year that communicate Zoe’s (aka the Y’s) stance on hot-button election issues. The campaign also features a strong social component, as well as posters and other swag for sale on her site. A donation to Zoe’s campaign is a donation to the Y.