• Leading up to the registration deadline for the Obama Administration’s health care initiative, the White House approached Droga5 for some creative assistance in promoting the importance of getting covered. The result was an initiative to reach young adults by engaging the very people they turn to first for health advice: their mothers. Featuring the first lady herself, along with the mothers of Jonah Hill, Adam Levine, Jennifer Lopez and Alicia Keys, the #YourMomCares videos and social media campaign prompted young Americans to register by amplifying the voices of the people in their lives who care most.