Vestas: WindMade

  • As the leading provider of wind energy, Vestas needed to grow the category as a whole in order to grow its own operations. In an economic climate where sustainable practices were de-prioritized, Droga5 set out to help Vestas generate a substantial consumer demand for wind energy. The establishment of WindMade—a trustmark informing consumers about the energy used to produce their products and services—increased Vestas stock the day after launch, was awarded the 2011 Zayed Future Energy Prize and became the first brand-created consumer label to be endorsed by the UN.

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