Scion: Weird, Right?

  • Scion is weird. They’ve always done things their way, never adhering to industry norms. On this occasion, their weirdness came from loading up the new Scion iA and iM with tons of great features, then selling the cars for the price advertised—with no haggling!

    Our first campaign for the brand, “Weird, right?,” contains three premium car ads that happen to feature weird drivers, who in turn happen to be perfectly cast to promote the cars’ features.