Motorola: A Watch For Our Times

  • A douchebag called Chad, a Tinder-obsessed architect, and a high-flying businessman with a weakness for burritos. These are just a few of the heroes of Droga5’s campaign for Moto 360, an addition to Motorola’s “Choose Choice” brand platform. The films call out the cliched world of luxury watch advertising and positions Moto 360 as more than just a wearable piece of tech but a true “watch for our times.”

  • A Watch For Our Times Films

  • A Watch For Our Times Print