Elite athletes know they don’t have time to rest on their laurels. They’re focusing all their attention on training for the next game, their next rival, the next level. To them, what’s next is always more important than what’s resting on the shelves. So while trophies are a symbol of an athlete’s past accomplishments, what drives them forward is what they’ll conquer next. This is what MET-Rx’s 2017 campaign stands for as you’ll see in the 60-second spot featuring NFL athlete, Leonard Fournette.