New York Times: The Truth is Hard

  • In the wake of a new presidential era and an unprecedented time when people are forced to question where they get their news from, The New York Times tapped Droga5 to help ensure that the Gray Lady would stand out as the leader in quality journalism, as well as drive a spike in subscriptions. “The Truth Is Hard” launched during the 2017 Academy Awards, garnered over 15 million views online and across social media and was even parodied by Jimmy Fallon and Stephen Colbert.

  • Dedicated Journalist

  • Using exclusive, never-before-seen pictures captured by dedicated New York Times journalists on the ground and in various parts of the world, each of our films depict the great lengths these men and women go to uncover the hard truth, ending on the actual shots published in the New York Times articles.