To launch the new Chase Ink Business Preferred card, we wanted to prove how valuable the card’s reward points are for business owners when invested back into their business.
So we partnered with Mark Isreal, owner of New York City-based Doughnut Plant, with the ambitious goal of using 80,000 points from Mark’s Chase Ink card to create the next food craze.
Using ingredients and equipment purchased with points, Mark created the Ripple–a doughnut that went viral around the world. It was featured on TV, food blogs, and social media, and the food craze continues to grow as Doughnut Plant releases new flavor combinations.
We proved the value of points by creating a real world product with the same number of points you get when you sign up for the card. And we challenged business owners everywhere to create the next big thing for their business using points from their Chase Ink card.