Prudential: The Race for Retirement

  • Over 100 million Americans aren’t doing enough to prepare for retirement. But what if people started treating retirement like the important cause that it is? Could it make a difference?

    Droga5, IMG and Prudential teamed up to do what causes do: put on a race to raise awareness.

    Thousands of people came together for the Race for Retirement in Washington, DC, on November 7th, to run 4.01K for their 401(k)s and pledge to save more for retirement. People all across the country joined in online as well. A month later, Americans have pledged to save what could collectively grow to $1 billion more for retirement.