Prudential: The Challenge Lab

  • Since 2011, Droga5 has helped Prudential tackle America’s toughest financial challenges by bringing humanity, honesty and insight to an otherwise clichéd and complicated category. In 2013, the launch of The Challenge Lab at created a valuable resource that helps people understand financial planning obstacles, while providing the insight and tools they need to make the best decisions about their futures.

  • Links

  • The Challenge Lab Films

  • The Challenge Lab Print and Out of Home