UNICEF: Tap Project 2014

  • For Droga5’s eighth year behind the UNICEF Tap Project, we decided to invite the world to reflect on what it means to be without water by giving up access to something far less vital: cell phones. Through our anti-app app, we challenged people to put down their phones for as long as they could manage—and for every 10 minutes they went without, UNICEF sponsors donated enough money to provide a full day of clean water to a child in need.