Spotify: For Music

  • Spotify came to Droga5 in early 2013 with the task of driving usage and awareness among mainstream Americans. To set itself apart from the rest of the music-streaming industry one marked by less-than-ideal user experiences and tit-for-tat purchases Spotify needed to show that it was different: a service founded on a belief in the power of music. Droga5’s For Music brand campaign and partnerships, including a collaboration with Phoenix and YouTube, helped demonstrate Spotify’s commitment to music the way it should be and generated a 30% lift in both usage and consideration for the platform.

  • For Music Spots