Sundown Naturals: Shmorange

  • Sundown Naturals Vitamins needed to convey that their vitamins contain no gluten, dairy or artificial flavors. But that’s a lot to say. So to simplify, we created a word that means all those things. We also noticed that the Sundown Naturals orange bottles really stand out on that cluttered shelf. So since we were making a word up anyway, we thought why not make our new word rhyme with the color of our bottle. Introducing the first word to ever rhyme with “orange”… Shmorange! Which means “to contain no gluten, dairy, or artificial flavors.”