In 2017, Johnsonville wanted its sausage to be the most snacked-on snack at big-game parties. To do so, they couldn’t just push out any game-day recipes; they needed to find the most earth-shattering dishes around. But how could a sweet, family-owned company from Sheboygan unearth the most elite sausage treats out there? An all-out sausage reality show, of course.
We partnered with the acclaimed makers of Swamp Hunters to bring the world The Sausage Dome: a show in which real sausage fans from all around America pitch their game-day grub to six real-life Johnsonville employees also known as the Sausage Six. In each episode, three contestants, ranging from a 13-year-old wonder chef to an Italian grandma, give it their all for a chance to have their recipes immortalized as an Official Johnsonville Game Day Recipe. The stakes have never been higher for a sausage-related competition on the Internet.…
This. Is. The Sausage Dome.