Hennessy: The Ride

  • Hennessy’s latest iteration of the “What’s Your Wild Rabbit?” campaign explores the inner drive of hip-hop legend Nas: “to tell the stories that need to be told.”

    The Martin de Thurah directed spot shows the artist chasing his Wild Rabbit on the New York subway, on a dreamlike journey through four different eras, from the early 1980s until today. Set to a looped, rudimentary version of one of Nas’ biggest hits, “New York State of Mind,” we see Nas collecting stories and converting them into lyrics, before putting it all together on stage.