Chase Sapphire Reserve is the most progressive travel card on the market, rewarding customers for more kinds of travel experiences than any other card. To prove it, we created a campaign that highlights the brand’s position on the bleeding edge of travel, with the line, “Travel’s changing. Carry the only card designed to keep up.”
To launch the campaign, we created a documentary series called Reserve What’s Next, hosted by James Corden and directed by the Emmy Award–winning creator of Chef’s Table, David Gelb. Throughout the series, James meets the minds behind some of the next big travel innovations and tests in-beta experiences in the three categories Sapphire rewards for: dining, transportation and accommodation.
In an unprecedented media partnership, we collaborated with Vox to launch Reserve What’s Next as the first content on its new travel platform, Meridien. And our films were complemented by social and editorial content that dove deeper into the themes covered in each episode.