In 1995, at the fourth annual United Nations Women’s Conference in Beijing, Hillary Clinton made her historic. “Women’s rights are human rights” speech. Twenty years later, the Clinton Foundation’s No Ceilings initiative released a comprehensive report on women’s progress over the last two decades. Its conclusion was clear: when it comes to gender equality, we’re not there yet.
Droga5 was tasked with urging young Americans to admit this truth, engage with the report and spread the word. On International Women’s Day 2015, in a symbolic act, we partnered with more than 20 brands, including Conde Nast, to remove women from media imagery—from billboards to bus shelters to Top 40 songs to iconic magazine covers such as Vogue, Glamour, Self, Allure and W—and replaced them with the URL Not-there.org.
At Not-there.org, a video not starring Amy Poehler, Cameron Diaz, Sienna Miller, Padma Lakshmi and Jenny Slate introduced the data. Over 300 influencers and celebrities spread the world via social media, resulting in over 25,000 tweets surrounding the campaign. Users were asked to change their social profile pictures to blank silhouettes in support of the effort. A simple action calendar helped raise awareness on how small behaviors can help move gender equality forward. In the first week alone, over 200,000 people engaged with the data bringing women and girls one step closer to getting there.