Newcastle Brown Ale: No Bollocks

  • Launched in 2012, Droga5’s No Bollocks campaign for Newcastle Brown Ale unveiled a category-defying brand promise: good beer without the bollocks of traditional beer advertising. Within six months of launch, the brand saw drastically increased sales and social media engagement, solidifying the No Bollocks platform as not only a successful marketing move, but also a true identity that the brew has continued to own.

  • Links

  • No Bollocks 2013

  • Cabvertising

  • No Bollocks 2012

  • No Bollocks Social