Kraft Foods Group: Mel the MilkBite

  • Kraft Foods Group’s MilkBite Milk and Granola Bars launched with Mel the MilkBite—a mascot who is part milk, part granola and stuck in an existential crisis. Mel became the face of the campaign, winning over Facebook fans, the media and everyone who’s ever wished cereal were easier to take on the go.

  • Mel the MilkBite