“Make That Old” is a story of redemption for Stephen Curry. A story about being in the middle of making history, not at the end. Whether it be global adoration or the heartbreaking loss–nothing before, is as important as what is to come–Curry is a poster child for progress.
The film, directed by Harmony Korine of MJZ, is set in the San Francisco Bay area and features local kids whom Curry has ignited and have the potential to be the next generation of players following in his footsteps. For Curry, Under Armour and these young players–the best is always yet to come. You can always find ways to get better.
The “Make That Old” campaign launched with the film airing on broadcast during NBA opening night coverage, including the Warriors taking on the Spurs. Snapchat creative also ran in Discover, Live Story and user stories swiping up to the vertical edit.