Google: Made by Google

  • With our experience on the Android brand, our relationship with Google was reinforced in 2016, giving way to a project launching Google’s first foray into mobile phones—the Pixel. And it wasn’t just any project; it was the biggest global, integrated campaign in Droga5’s history and one of the biggest in Google’s history, with work spread across six major markets—TV, online, social channels, print and a slew of unique outdoor installations and billboards.

    With the search bar, we tapped into Google’s most iconic visual asset to represent the brand’s official evolution into hardware. We transition from the search bar to the phone shape in all of the campaign’s major executions, evolving from something people know and love about Google to something new they will love about Google.

  • Films

  • Social