MET-Rx: Love the Monster

  • Traditional sports advertising speaks to the layman, using superstar athletes to inspire people to try their best. We helped MET-Rx speak to real athletes by ditching the typical underdog story and instead inspiring them love the monster within—the ferocious, competitive beast that will stop at nothing to dominate the competition, and leave a trail of heartbreak in the process.

    “Love the Monster” launched with the story of an American football player who has travelled to a small town to crush the local team, without regard for the collateral damage caused. The film will be supported by a social campaign teaching athletes how MET-Rx can feed and train their own monster, so it becomes more dominant and brutal with each passing day.