Motorola: Lazy Phone

  • To help Motorola launch the Moto X—the world’s first smart phone designed by customers and assembled in the United States—Droga5 created an integrated campaign that featured a series of films introducing the “Lazy Phone.” Within a week of launch, the spots generated more than 16 million views and topped every viral video chart. To quote Advertising Age, “What new iPhone?”

  • Lazy Phone Spots