DKMS: Help, I want to save a life

  • Inspired by the personal project of a Droga5 creative director, the agency helped promote his initiative to lower the entry barrier for bone marrow registration, in partnership with Help Remedies. Launched at the 2012 TED Conference in Long Beach, California, “Help, I want to save a life” drastically simplified the bone marrow registry process and raised global awareness for the cause. To top it off, the campaign was awarded two Gold Lions and the Grand Prix for Good at Cannes and has been integrated into the Stanford Graduate School of Business curriculum.