Toyota: Fueled by Everything

  • In October 2015, Toyota launched their first hydrogen fuel cell vehicle, the Mirai. But few people outside of the tech and auto industries knew anything about hydrogen technology, let alone know it exists. Fueled by Everything is an online series of docu-style films, part of the “Turning Point” campaign, that helps introduce hydrogen to a wider mainstream audience. Inspired by the fact that hydrogen is the most abundant element in the universe, the campaign follows Droga5 as we search for unexpected sources of hydrogen, each bringing its own unique story, and all used in experiments to fuel a Toyota Mirai fuel cell vehicle. The campaign lives on the Toyota Mirai website, where it features each episode along with more education around hydrogen, its potential and the processes that are in place for its production today.


  • Links

  • Episode One: Fueled by Bullsh*t

  • Episode Two: Fueled by Oil Creek

  • Episode Three: Fueled by Lemonade

  • Episode Four: Fueled by the Future