Under Armour: Flash

  • The 2014-15 NBA season was one long coronation for Stephen Curry. He won the NBA’s Most Valuable Player Award, while also leading the Golden State Warriors to its first NBA Championship since 1975. Along the way, he broke multiple records, including the most three-pointers made in a single season and the most three-pointers made in a single postseason.

    Even more impressive, though, was the way Curry redefined the game of basketball.He proved that an undersized guard could dominate the game and change the sport in the less than a second.

    Under Armour and Droga5 decided to kick off the 2015-16 NBA season by reminding the world how Curry and his miraculous shot changed the game.

    At just 27 years of age, Curry is widely considered to be the greatest shooter in NBA history. When he shoots a three-pointer, he releases the ball in as little as 0.4 seconds. That’s the quickest shot ever measured. And, combined with his world-class ball-handling skills, exceptional court vision and ability to make the impossible happen on a daily basis, he’s forcing coaches, players and fans to reevaluate what they know to be true about basketball.

    We worked with award-winning director Henry-Alex Rubin and Academy Award–winning actor Jamie Foxx to showcase Curry’s game-changing talent by giving him only a fraction of a second to see the rim before releasing his shot. What ensues is an explosive display that reflects what makes Curry the catalyst for a new era of basketball.