Prudential: Day One

  • Built on the success of Prudential’s rebranding in 2011, Droga5 helped the company continue to change the conversation in the financial services space with the launch of Day One. The campaign featured real retirees’ true stories, boldly and honestly showcasing the realities of retirement to prepare America to meet its financial challenges like never before. Prudential’s subsequent increase in brand awareness, consumer engagement and positive messaging response set the bar for an entire industry’s communication strategy.

  • Day One Documentaries

  • Sunrise