Strongbow Hard Cider: All You Need Is Ice

  • After launching Strongbow Hard Cider in the US with its “Cider at its Bestest” campaign, Droga5 was tasked with creating a follow-up campaign that focused on the bestest way to enjoy Strongbow. Which is, of course, over ice. The witty national spot features legendary actor Sir Patrick Stewart, and emphasizes this point: to enjoy Strongbow Hard Cider, all you need is ice and nothing else.