Blue Apron: Better Food, From Scratch

  • America’s food system is broken. From industrial agriculture and food waste to poor animal welfare and unsustainable farming practices, it’s hard to even know where to begin to fix everything that’s wrong.

    So what if we just started from scratch?

    By working directly with leading sustainability experts as well as ranchers, fishermen and more than a hundred family farms, Blue Apron is building a new, better food system from the ground up, to grow food that’s higher quality, more responsibly raised and better for the environment.

    “Better Food, From Scratch” launched with television, cinema, social and online advertising. In the months to come, we will be launching a new box design, changes to and more.