Hennessy: Wild Rabbit

  • In early 2012, Droga5 helped Hennessy V.S. introduce the world to the powerful and mysterious Wild Rabbit by way of an integrated campaign featuring Manny Pacquiao, Erykah Badu and Martin Scorsese. The Wild Rabbit, representative of humans’ inner drive and ambition, came to life via TV, print and a digital experience saluting those who never stop or settle when it comes to reaching success. In 2013, Droga5 extended that brand ethos via a campaign that starred land-speed world-record breaker Malcolm Campbell and hip-hop artist Nas, highlighting their relentless pursuits of excellence.

  • Wild Rabbit 2012