Sprint expands from mobile phones to pop-up stores with its Twice the Price store, featuring items priced double their original price to reflect Verizon’s way of “hooking wireless customers across the country into paying double for four to five lines of unlimited data” in a comical way
Once again, Droga5 is named the Effie Award’s Most Effective Independent Agency in North America
David Droga is named one of the most important creatives of the past 100 years, alongside advertising legends such as David Ogilvy, Jay Chiat, Bill Bernbach and more
Virtual reality is the hottest technology happening on the planet right now, and it’s only just the beginning. “The more you make the viewer feel immersed, the stronger the experience will be,” says Head of Interactive Production Niklas Lindstrom
Droga5’s “Role Models” spot for the Clinton campaign has been recognized as one of Forbes’ top-five ads of 2016, commending the work for the creativity and strategy that made a powerful impact on viewers
“For the past five years, Droga5 has strived to help the Hennessy brand continue to chase its own Wild Rabbit,” says Global Chief Strategy Officer, Jonny Bauer. “In the spirit of The Piccards, the brand refuses to be satisfied and continues to reach for new heights.”
Forbes listed their top agencies that clients should look to when in need, and placed Droga5 at the number one spot
This idea is bigger than ‘practice makes perfect’
Forbes contributor Will Burns profiles our first campaign for Quilted Northern, “Designed to be Forgotten”
On Earth Day 2015, Toyota unleashed its new campaign, “Fueled By Everything.” The first film of the campaign, “Fueled by Bullsh*t,” was directed by Oscar-nominated director Morgan Spurlock
“Scent is the only one of our five senses able to bypass verbal distraction and get straight to the heart of the (brain) matter,” says Allison Eve Zell, Senior Content Strategist at Droga5. “It’s literally the most potent way for brands to communicate”
Matthew Gardner, Droga5’s Director of Brand Influence, is featured in a Q&A
Director of Brand Influence, Matthew Gardner, makes Forbes’ 30 under 30 in Marketing and Advertising
Jockey distributed underwear bearing the word “MADBUM” in large letter across the buttocks including the hashtag #SupportingGreatness during the San Francisco Giants’ championship win and parade
Forbes profiled D&B’s CMO, Rishi Dave, in an interview with Jennifer Rooney. Rishi explained how D&B and Droga5 are working to make changes that fit today’s always-on, multi-platform world
Droga5’s head of design, Rich Greco, is one of Forbes’ 30 Under 30 in marketing and advertising
Droga5 named for the second year in a row to Forbes’ list of Ten Great Agencies
The survey points to a few surprises
“Droga5′s best ads typically have some kind of ingenious hook that makes them inherently viral”
The solution, says Droga, is “producing work that people actually choose to engage with”