Newcastle Brown Ale: If We Made It

  • When Newcastle chose not to produce couldn’t afford an actual big game spot, Droga5 pulled out all the stops to show the world the ad Newcastle would have made, if they could have. A microsite at IfWeMadeIt.com housed teasers, trailers, focus groups and even “behind-the-scenes” footage featuring Anna Kendrick and Keyshawn Johnson for the commercial that would have been, if only Newcastle had the mega-huge budget and permission to actually advertise in the big game.

  • The teaser for the trailer for Newcastle's mega huge football game ad

  • The ad Newcastle made to prepare you for the ad we didn't make

  • Actual focus groups react to the mega huge football game ad we didn't actually make

  • The mega huge football game ad newcastle could've made